Child Passenger Safety

Plan Ahead for Backseat Riders

July 31, 2024
Dad buckling his baby in

Parents and guardians of young kids forget things – from the diaper bag to their own phone number. That’s normal – parents are running on little sleep, tight schedules and a steady diet of dino chicken nuggets. But no matter if you forget the pacifier or the baby wipes, you never want to forget your child.

 

According to the National Highway Traffic Safety Administration, more than 970 children have died of heatstroke because they were forgotten or trapped in a hot vehicle. It’s tragic – and it can happen to anyone.

 

It’s never okay to leave your child unattended in the car – even for a short stop. Kids’ body temperatures rise 3-5x faster than adults, and hot car deaths can happen in temperatures as low as 60 degrees.

 

So, what can you do?

Make a Plan Up Front for Backseat Children.

  • Leave a personal item like a shoe, cell phone, purse, wallet or backpack in the backseat. Make sure it’s something you can’t leave without, so you’ll remember to check the back.
  • Set a recurring alarm on your phone to check the backseat in the morning and after work.
  • Ask your daycare to call if your child doesn’t arrive.
  • Keep your child’s shoe in your lap while driving as a visual reminder.
  • Don’t rely solely on vehicle sensors with alerts and alarms. These can create a false sense of confidence, and adults may ignore the alerts over time.
  • Many kids are forgotten when there’s a change in routine, like a parent doing daycare drop-off who typically doesn’t. Our brains tend to go on autopilot with daily habits, so be aware of these changes and use a reminder system.
  • If you notice a child alone in a car, call 911 right away.

 

No one thinks they’ll leave their child in a hot car. But it can happen to anyone. So cut yourself some slack for forgetting blankie – just don’t forget baby.

More Ways to Keep Kids Safe.

In addition to heatstroke, young children face other unique dangers around vehicles. Whether you’re a parent or not, we can all work to prevent child deaths.

Beware of Hypothermia In Cold Cars.

A cold vehicle is just as dangerous as a hot one. Never leave your child unattended, no matter the season or the length of time you’ll be gone. Use the same tips for heatstroke to prevent hypothermia deaths.

Prevent Back-Over & Front-Over Fatalities.

Kids are harder to see around cars, especially SUVs, crossovers and pick-ups with larger blind spots. And it’s not just backovers you need to worry about. Many kids are hurt or killed in “frontover” incidents – when a driver is slowly moving forward but doesn’t see a child right in front of them.

  • Check around your vehicle before you get in, walking fully around the perimeter.
  • Don’t use your phone, and turn your radio off. Roll down the window to listen for kids.
  • Check your mirrors frequently.
  • Slow down and be prepared to stop. Mistakes happen in a hurry.
  • Be aware of neighborhood children who might be riding bikes or playing nearby.
  • Teach your children not to play near cars.

Choose the Right Child Seat.

The right car seat can mean the difference between life or death in a crash. Check our NHTSA’s car seat guidelines to ensure your kiddo is using the right seat for their height, weight and age.

Drunk Driving myths

Nine Drinking & Driving Myths

April 25, 2024

Summer’s finally here! It’s time for barbecues, pool parties and late nights on the town. But with good times come bad decisions. Especially behind the wheel. We’re debunking some common myths about drinking and driving so you can keep yourself and others safe this season.

Myth #1: I can handle my alcohol.

Everyone processes alcohol differently, and there’s no way to know for sure how much alcohol you can handle. Even a small amount can impair your judgment and reaction time.

Myth #2: Coffee will sober me up.

Coffee can make you feel more alert, but it won’t sober you up. Alcohol is a depressant; it takes time to leave your body. The only way to sober up is to wait.

Myth #3: Rolling down the car window will help me sober up.

No amount of fresh air can beat a breathalyzer. Rolling down a window or turning on the AC isn’t going to help.

Myth #4: I’m only driving a short distance. I’ll be okay.

77.1% of all car crashes occur within ten miles of a driver’s home. Even a short drive can be deadly if you’re driving under the influence.

Myth #5: I’m a good driver, so I’ll be fine.

No matter how good of a driver you think you are, alcohol impairs your ability to drive safely. It blurs vision, weakens coordination and makes it harder to think clearly.

Myth #6: Beer and wine are less powerful than liquor.

The blood alcohol concentration (BAC) of a drink is what makes you drunk, not the type of alcohol. Learn more about the ABCs of BAC.

Myth #7: I only had a few drinks.

There’s no safe amount of alcohol to consume before driving. Even a few drinks can ruin your driving abilities. No two people are the same, but typically, four drinks result in a BAC above .08.

Myth #8: It’s okay to drive if you don’t feel drunk.

Just because you don’t feel drunk, doesn’t mean you aren’t drunk in the eyes of the law.

Myth #9: A few drinks help me relax and drive better.

You should never drink and drive. Any amount of alcohol affects reaction time, coordination, vision and judgment quickly after consumption.

Bottom line, there’s no good reason to drink and drive. If you’re going to be drinking, plan for a safe ride home. Have a designated driver, call a taxi or use a ride-sharing app. There’s no excuse for putting yourself and others at risk.

Safety Tips for New Drivers 

Safety Tips for New Drivers

March 4, 2024

Congratulations! You passed the test, smiled for your photo and now hold that hard-earned driver’s license in your hands. Getting your driver’s license is a rite of passage. It means more freedom, more independence and more responsibility. Before you go solo behind the wheel, here are some tips to help you stay prepared on the road.

Stay Predictable

One of the golden rules for new drivers is to stay predictable. Following the rules of the road not only ensures your safety but also contributes to the overall smooth flow of traffic. When you drive defensively, you can stop the crash before it starts.

 

  • Use Your Blinker: Whether making a turn, merging or changing lanes, always use your turn signal. It communicates your intentions to other drivers and helps promote a safer road for everyone.
  • Wait Your Turn: At four-way stops, left turns into oncoming traffic, navigating roundabouts – whatever it is, patience is key. Waiting your turn avoids confusion and keeps everyone on the same page.
  • Never Drive Distracted: Avoid distractions such as texting, eating or adjusting the radio while driving. Your focus should only be on the road.

Watch Your Speed

The faster you go, the less time you have to react. Following speed limits isn’t only the law of the land — it’s a crucial safety measure. Stay within the posted speed limits to maintain control of your vehicle and respond better to unexpected situations.

Choose Your Passengers Wisely

Teen passengers are often cited as common distractions for new drivers. It’s important to only let people in your car that are going to help you drive, not distract you. Good passengers can help with navigation and answer your phone, allowing you to keep your focus on the road.

 

DRIVE SAFE TO WIN BIG

Not only is smart driving the safest thing to do, it’s also the easiest way to win big. From March 18th through April 30th, South Dakota teens can take a two-minute quiz for a chance to score $10,000 for themselves and $10,000 for their school. Last year, over 4,000 students pledged to be a safe driver for the chance to win. Will you do the same?

Enter Now

winter driving tips & tricks

Winter Driving Tips & Tricks

November 30, 2023

As we enter the coldest month of the year, it’s a good reminder that the journey is just as important as the destination. When you’ve got someplace to be, you have every reason to get there safely. That’s why we’ve come up with five winter driving tips to help you hit the road.

Checkoff Your Checklist

Preparation is key to a successful winter trip. Take the time to ensure your vehicle is ready to face South Dakota’s winter roads. Test your car’s battery, measure your tire pressure, test those brakes, check your fluids, fill up with gas and make sure your headlights work. It’s like giving your car a warm-up stretch before kickoff.

Stay Informed

It shouldn’t be a surprise that South Dakota weather is erratic. Stay up to date on the weather by keeping an eye on the forecast and current road conditions. Things can change quickly, so check the weather often. And when no travel is advised or roads are closed, listen. It’s also smart to share your itinerary with someone else, so they know when to expect you and can send help if needed.

Clear the Snow and Ice

Before hitting the road, take the time to clear snow and ice from your vehicle. This includes your headlights, taillights and the roof. Snow and ice flying off your car can be hazardous to you and other drivers. And don’t be afraid to pack a small shovel along with your ice scraper — you might just need it down the road.

Brake with Caution

Be gentle on the brakes. Abrupt or sudden braking can lead to sliding on icy roads. If your vehicle is equipped with anti-lock brakes, apply steady pressure and let the system do its thing. If not, pump the brakes gently to prevent a lockup.

Don’t Crowd the Plow

Whether you’re driving in town or on the highway, make sure you give the plows some space. Snowplows play a crucial role in keeping roads clear, but they need space to do their job. Stay a safe distance behind snowplows, and never try to pass them. The road conditions in front of a plow are likely worse than those behind it.

Distracted Driving Phone Wallpapers

Distracted Driving Phone Wallpapers

October 11, 2023

If you’re like most people, your cell phone is always within arm’s reach. But that should never be the case behind the wheel. Distracted driving is dangerous. And now, your phone can remind you of that every time you’re tempted to pick up.

Download these DriveSafeSD approved phone wallpapers, here to make you think twice about using your phone behind the wheel.

How to Deal with Hitting a Deer

How to Deal with Hitting a Deer

September 8, 2023

Fall is here. The old flannel in your closet is calling your name, and the pumpkin spice lattes are a-flowing. But more importantly, deer are on the move. Because hunting and mating seasons collide, many deer find their way onto highways, into quiet neighborhoods and, sometimes, right in front of your car. It doesn’t help that South Dakotans have one of the highest risks of hitting an animal while driving. Here’s what to do if man and nature collide.

Drive with Deer in Mind

They’re often most active at dawn and dusk.

 

WATCH FOR DEER CROSSING SIGNS

Signs are placed in areas with high activity.

Slowly Approach Hills and Turns

You can’t avoid what you can’t see.

 

Turn on Those Lights

You’ll have better visibility, and your headlights might frighten or help deter deer.

Scan Your Surroundings

It’s not enough to only look at the road. Make sure you’re scanning the sides of roads and ditches.

Brake and Honk Your Horn

If you have time to react, this may scare the deer out of the road.

Don’t Swerve

It might seem counter intuitive, but turning quickly could cause more damage than hitting the deer. Quickly swerving may cause you to hit oncoming traffic in the other lane or cause your vehicle to roll. Don’t turn a bad situation worse.

So, you hit a deer. Don’t worry, it can happen to any driver. These instructions will help you navigate the aftermath.

Step 1

As soon as it’s safe, pull your car to the side of the road away from traffic.

 

Step 2

Call emergency services in case of injury, to remove the deer and file a report.

 

Step 3

Leave the deer alone. It could be dangerous to approach if it’s still alive.

Step 4

Document the incident. Take photographs if it’s safe to do so.

 

Step 5

Don’t assume your vehicle is okay to drive. Look for loose parts, flat tires etc.

Remember the best way to deal with deer is to prepare in advance. Taking preventive measures can significantly reduce the risk of colliding with deer while driving.

Overlooked Tips for the Sturgis Rally

Overlooked Tips for the Sturgis Rally

August 1, 2023
On the way to Sturgis Rally

Our story begins in the quaint town of Sturgis, South Dakota, a place known for its idyllic charm and serenity. But once a year, an enigmatic event unfolds, transforming this town into a nexus of excitement and adventure. A rally so famed its name conjures a million brazen images. The Sturgis Motorcycle Rally.

On your journey toward certain adventure, we’ve come up with three overlooked safety tips for you to consider.

Tip #1: Curb Cruise Control

While cruise control is certainly useful on long stretches of highway, it can be dangerous to rely on all the time. Large groups, swerving scenic rides, congested traffic, these all require attentive riding. Our suggestion? Grab the clutch and ride to the rhythm of the road. You’ll thank us later.

Tip #2: Fix Your Target Fixation

Humans are curious creatures often mesmerized by the drama that unfolds in front of them. Whether that be the police cruiser that pulled someone over, a two-car crash or the giant serpent on the side of the road. Resist the urge to stare and keep your focus.

Tip #3: Don’t Ride Out of Your Mind

Some say time itself plays tricks on riders during Sturgis week. But don’t let that defeat you. Never ride too tired — drowsy driving is just as dangerous as drunk driving. There’s plenty of late nights and fun to be had, but just make sure you have enough shut eye before hitting the road. The same goes for drinking. Sturgis is biker heaven and worth celebrating. Just make sure you don’t mix the two. Many motorcycle fatalities at Sturgis are linked to alcohol. Sober up, ride safe.

A happy ending for our tale depends on you! Enjoy your time at Sturgis and stay safe.

Summer driving tips

SUMMER DRIVING TIPS

May 31, 2023
Couple pointing at map

Summer’s back in full swing, which means it’s time to break out the sunscreen, use your PTO and go on a trip. It’s also a great time to practice being safe on the road because, of all the seasons, summer is the most dangerous for drivers according to the Insurance Institute for Highway Safety (IIHS).

Don’t go cancelling your plans just yet. Instead, follow these dos and don’ts for a summer of safe driving. You’ll be at the beach in no time.

Custom Message Creator

Custom Message Creator

February 9, 2023

Do you ever find yourself having to decline a call while driving? Are you bored of the typical “Sorry, I can’t talk right now” response? Same — which is why we’ve brought you a How-To guide to customizing a “decline” message that you’ll be excited to use (because driving distracted is never worth a response).

Quick Reminder! 250 South Dakotans were killed or injured in distracted driving related crashes in 2020.

Step one

Grab your phone and go into Settings->Phone (iPhone) or Call Settings (Android).

STEP two

Scroll until you see “Respond with Text” (iPhone) or “Quick Responses” (Android).

Step three

Create the most unique, epic and applicable response message you can think of.

message inspiration

If your go-to message is the average “I’m on my way,” then thanks for reading thus far. However, if you’re looking for something that speaks more to you or your situation, we’ve compiled a list of our favorite custom responses.

Driving distracted is deadly. Craft your message, decline the call and drive safe.

FREEZE!

FREEZE!

January 10, 2023

If you answered “no,” check out our top tips for keeping yourself and your vehicle safe in blustery conditions. If you answered “yes,” use this to refresh your snow-covered driving skills.

GRAB A PENNY

Before you brave the snowy roads, grab your lucky penny and stick it in the treads of each tire. If Abe’s eyes have disappeared, you’re in the clear. If you can still see his forehead, it’s time for new tires.

FILL ‘ER UP

Make sure your tank is at least ¼ full, if not more. When temperatures start to drop, the chances of frozen fuel lines start to rise, so it’s always a good idea to keep enough gas in the tank to ward off any freezing.

DE-FROST, DE-ICE, DE-CHILL

We’ve all seen those people, the ones who clear the bare minimum of snow from their windshield. Don’t be like them. Be diligent in scraping all windows of ice and snow, set your heat to “Defrost” mode and make sure you give your vehicle enough time to warm up before you head out.

PACK A BAG

Snacks? Check. First-aid kit? Check. The tie blanket you made in 6th grade? Double check. Make sure you have the “what if’s” covered by packing an emergency weather kit, especially if you’re traveling from one town to another.

SNOW MEANS SLOW

Whether it’s a light dusting or a full-blown blizzard, our best piece of advice is to stay home unless you absolutely must travel. If so, slow down and increase the distance between you and other cars by at least double — you never know how long it will take to stop.

GUIDE THE SLIDE

Ah, the dreaded skid. From black ice to high winds, chances of skidding or sliding increase dramatically during winter months. Our top tip? Steer in the direction of the skid. That way, once you’re out of it, you don’t have to make a last-second over correction.

KEEP CLIMBING

For this tip, we’d like you to imagine a little kid trying to run up a slide. Got it? Now picture the slide as an icy hill and the little kid as your vehicle. What we’re trying to say is avoid stopping while driving up hills as much as possible. Gravity and ice will always win.

IT’S ALL YOU

As tempting as cruise control is, especially on long drives, using it during icy or snowy weather isn’t the best idea. Using cruise control can mask the loss of traction until it’s too late to correct, so stay alert and in control.

Well Done

You did it. Now that you’ve reached your destination, grab a cup of coffee or hot chocolate as a reward for staying safe on less-than ideal roads.