For motorcycle enthusiasts, it’s all about the ride. Make the journey to Sturgis just as rad as the Rally itself.
July 29, 2025 // Read Time: 8 Minutes
Every August, the roar of thousands of engines echoes across the Black Hills as riders make their pilgrimage to the Sturgis Motorcycle Rally. But getting there is half the fun — especially if you take the scenic route.
No matter where you’re coming from, there’s plenty to see and experience all across South Dakota. Here are our must-see suggestions, complete with quirky stops, popular eats and places to stretch your legs while enjoying the envy of your Instagram followers.
Before you head out, it’s never a bad idea to brush up on our best riding safety tips or to check out our favorite rides in the state. Then, map your route, pack your bags and think about adding an extra day to the schedule. You won’t want to miss these.
From the East
If you’re riding across I-90, get ready for big-sky views and plenty of classic tourist stops. It’s a straight shot to Sturgis, but you’ll be in no rush to get there.
CORN PALACE
You’ve probably heard of The World’s Only Corn Palace, but it’s worth a stop to see this small-town icon up close.
REDLIN ART CENTER
This free museum showcases Terry Redlin’s iconic paintings of rural life and wildlife, as well as featuring walking trails through a conservation park.
WALL DRUG
With art galleries, historic displays, 80-foot dinosaurs and 5¢ coffee, Wall Drug is the ultimate roadside attraction.
Badlands
Once the site of an ancient sea, the badlands are home to wildlife of all shapes and sizes as well as striking canyons, buttes and spires.
Bear Butte State Park
A sacred site for several tribes and a peaceful place to relax and reflect right before Rally chaos kicks off.
LOCAL FLAVOR
Falls Overlook Cafe
If you’ve got the time, take a slight detour to Sioux Falls and grab some dinner with a view. The Falls Overlook Cafe offers stunning views of the city’s namesake feature from a historic 1908 hydroelectric plant.
Circle E Drive-In — Murdo
This beloved institution serves up award-winning burgers and plenty of Americana vibes.
Rest Stop Photo Ops
Scenic Overlook in Chamberlain &
Dignity Statue
Both majestic and moving, enjoy the views and a 50-foot steel sculpture paying tribute to South Dakota’s indigenous culture.
Badlands Loop
Pull off at Big Badlands Overlook for an epic, otherworldly photo that captures western South Dakota’s one-of-a-kind terrain.
From the South
Headed north? You’re in for a treat. This route showcases some of the state’s most breathtaking stretches of nature with a healthy dose of history.
Custer State Park
Ride where 1,300 buffalo roam… and past open prairies, picturesque lakes and plenty of other wildlife.
Needles Highway
This ride is famous for its granite spires and tight tunnels: Perfect for a chill, slow cruise and some top-notch selfies.
Crazy Horse
With 17-foot-wide eyes and an 87-foot-tall head, you’ll marvel at the sheer scale of the sculpture honoring this Oglala Lakota legend.
Keystone
An 1880s mining town with historic facades, western shops and the one-of-a-kind National Presidential Wax Museum.
Local Flavor
Powder House Lodge
Famous prime rib and a rustic atmosphere, just minutes from the Black Hills’ best attractions.
Pizza Lab
Pick a tried-and-true favorite or try a creation true to their name. Bonus points: this cult favorite has roots at the Sturgis rally.
Rest Stop Photo Ops
Norbeck Overlook on Iron Mountain Road
Snap a photo of Mount Rushmore through the tunnel — it’s one of the most unique views in all of the black hills.
Sylvan Lake
The crown jewel of Custer State Park: A tranquil, picture-perfect mountain lake surrounded by granite boulders.
From the West
If you’re coming in from Colorado, Wyoming or anywhere else out west, it’s all good news: You’ll get to Sturgis before you know it, but there’s plenty to experience in the surrounding area before you roll into town.
SPEARFISH CANYON
You might find it hard to believe, but yes, you’re still in South Dakota. This 20-mile stretch of pure riding bliss is filled with wildlife, waterfalls and other natural wonders.
LEAD
A charming mountain town with rich mining history, local breweries and stunning views — perfect for taking in the Black Hills’ beauty.
DEADWOOD
Ever wished you could set foot in the Wild West? Win big, eat up and hear the stories in the same spots the outlaws of old did.
Local Flavor
Latchstring Restaurant
Enjoy classic fare in a canyon-side location complete with a fireside view of towering pines.
Rest Stop Photo Ops
Bridal Veil Falls Parking Area
Easy access to a 60-foot waterfall that makes a perfect backdrop for a shot of your whole crew.
Choose Your Adventure
There’s no wrong way to experience the Rally. The best stories come from the unexpected, the hidden gems and the unforgettable memories. No matter the path you take, leave some time to relax and make the journey just as legendary as the destination. And above all — stay safe out there!