Every August, the roar of thousands of engines echoes across the Black Hills as riders make their pilgrimage to the Sturgis Motorcycle Rally. But getting there is half the fun — especially if you take the scenic route.
No matter where you’re coming from, there’s plenty to see and experience all across South Dakota. Here are our must-see suggestions, complete with quirky stops, popular eats and places to stretch your legs while enjoying the envy of your Instagram followers.
Before you head out, it’s never a bad idea to brush up on our best riding safety tips or to check out our favorite rides in the state. Then, map your route, pack your bags and think about adding an extra day to the schedule. You won’t want to miss these.
If you’re riding across I-90, get ready for big-sky views and plenty of classic tourist stops. It’s a straight shot to Sturgis, but you’ll be in no rush to get there.
You’ve probably heard of The World’s Only Corn Palace, but it’s worth a stop to see this small-town icon up close.
This free museum showcases Terry Redlin’s iconic paintings of rural life and wildlife, as well as featuring walking trails through a conservation park.
With art galleries, historic displays, 80-foot dinosaurs and 5¢ coffee, Wall Drug is the ultimate roadside attraction.
Once the site of an ancient sea, the badlands are home to wildlife of all shapes and sizes as well as striking canyons, buttes and spires.
A sacred site for several tribes and a peaceful place to relax and reflect right before Rally chaos kicks off.
If you’ve got the time, take a slight detour to Sioux Falls and grab some dinner with a view. The Falls Overlook Cafe offers stunning views of the city’s namesake feature from a historic 1908 hydroelectric plant.
This beloved institution serves up award-winning burgers and plenty of Americana vibes.
Both majestic and moving, enjoy the views and a 50-foot steel sculpture paying tribute to South Dakota’s indigenous culture.
Pull off at Big Badlands Overlook for an epic, otherworldly photo that captures western South Dakota’s one-of-a-kind terrain.
Headed north? You’re in for a treat. This route showcases some of the state’s most breathtaking stretches of nature with a healthy dose of history.
Ride where 1,300 buffalo roam… and past open prairies, picturesque lakes and plenty of other wildlife.
This ride is famous for its granite spires and tight tunnels: Perfect for a chill, slow cruise and some top-notch selfies.
With 17-foot-wide eyes and an 87-foot-tall head, you’ll marvel at the sheer scale of the sculpture honoring this Oglala Lakota legend.
An 1880s mining town with historic facades, western shops and the one-of-a-kind National Presidential Wax Museum.
Famous prime rib and a rustic atmosphere, just minutes from the Black Hills’ best attractions.
Pick a tried-and-true favorite or try a creation true to their name. Bonus points: this cult favorite has roots at the Sturgis rally.
Snap a photo of Mount Rushmore through the tunnel — it’s one of the most unique views in all of the black hills.
The crown jewel of Custer State Park: A tranquil, picture-perfect mountain lake surrounded by granite boulders.
If you’re coming in from Colorado, Wyoming or anywhere else out west, it’s all good news: You’ll get to Sturgis before you know it, but there’s plenty to experience in the surrounding area before you roll into town.
You might find it hard to believe, but yes, you’re still in South Dakota. This 20-mile stretch of pure riding bliss is filled with wildlife, waterfalls and other natural wonders.
A charming mountain town with rich mining history, local breweries and stunning views — perfect for taking in the Black Hills’ beauty.
Ever wished you could set foot in the Wild West? Win big, eat up and hear the stories in the same spots the outlaws of old did.
Enjoy classic fare in a canyon-side location complete with a fireside view of towering pines.
Easy access to a 60-foot waterfall that makes a perfect backdrop for a shot of your whole crew.
There’s no wrong way to experience the Rally. The best stories come from the unexpected, the hidden gems and the unforgettable memories. No matter the path you take, leave some time to relax and make the journey just as legendary as the destination. And above all — stay safe out there!